
Development Culture at Tinkoff.ru
From monoproduct to ecosystem through the eyes of a team lead

From monoproduct to ecosystem through the eyes of a team lead
From monoproduct to ecosystem through the eyes of a team lead
Development Manager in Tinkoff.ru acquisition
MIPT, product and media teams.
Since 2016: Tinkoff.ru acquisition.
Public web, content, channels.
Growth: 10 → 120 technical people.
From company growth to team-lead work
Tinkoff.ru acquisition scope.
From monoproduct to ecosystem.
The what / how / who model.
Where team leads act directly.
The full loop from interest to application
Public web — Pages, forms, product listings, applications.
Content and channels — CMS for web and mobile, traffic tools.
Personalization and tests — Relevant products and hypotheses on traffic.
Every new product creates new load for acquisition, content, and process
Repeatable launches need shared processes and a technical foundation
Three sides: what we do, how we do it, and who does it
Strategy matters as context, but most changes happen inside the team lead's own loop
Strategy, product thinking, business processes, and requirements
Team leads must understand their environment
Company strategy, plain language?
Growth, share, resilience?
CEO vision reaches teams?
Time to think ahead?
Internal tools need users and value
Org structure by team type.
How projects are selected.
Development inside business verticals.
Internal systems as products for other teams.
Quality shows in the business process
Which processes do we automate?
Who keeps docs current?
Where are manual gaps?
Which metrics are shared?
Development quality starts with input quality, not with code
Backlog audit for weak spots.
Task and bug templates.
Recorded meeting decisions.
Documentation depth criteria.
Development process, architecture, testing, and infrastructure
Without a process, growth quickly turns into noise
No deliberate process.
No visibility inside teams.
No metrics and no improvement practice.
No owner for process evolution.
Understand the current system before changing it
Roles and responsibility audit.
Why this process?
Map to business goals.
Team composition and release constraints.
A prototype that suddenly became production quickly becomes an expensive system
Systems without business plans.
Dangerous legacy keeps growing.
Debt without technical roadmap.
Not enough architects.
Architecture becomes a plan, not a reaction
Audit project architecture.
Roadmap with business plans and TCO.
Separate RnD from production.
Hire for architectural thinking.
Quality cannot stay at the end
Code now, tests later.
Dev and QA handoffs.
Manual and automation split.
Weak QA damages the system.
Quality must be designed together with the system
Who tests, and when.
QA before main development.
Architecture for unit/component/e2e.
Quality as an engineering role.
Infrastructure is part of the team's delivery loop
Audit owned operations.
Understand production behavior.
Ops at project start.
Shared pipeline, split responsibility.
Hiring, onboarding, growth, and everyday team work
Participate in hiring.
Onboarding without losing people.
Train and grow the team.
Daily support and exceptions.
Stand out among competitors
Job post as work promise.
Why the team exists.
Growth with the system.
Delegated subsystems and responsibility.
Context and support, fast
Product and team map.
Decision and agreement rules.
Mentor and first tasks.
Integration into team culture.
Development culture shows up in everyday details
Growth, not staying level.
Technical and process obstacles.
Access, communication, expectations.
Project changes, conflicts, resignations.
Development culture is a managed system
Culture enables team growth.
Department boundaries hurt.
Team leads influence through initiative.
Growth needs systems, not heroics.
What / How / Who
Deck and team-lead models
Managing Humans + Principles: Life and Work.
Team Growth by an Order of Magnitude.
Hiring and Motivation in Acquisition.
Software Process - Omar Elgabry.
polomodov.tech
All slides and links are in the Telegram channel
Alexander Polomodov, Development Manager, Tinkoff.ru
@book_cube