

AI Leaders: Business Lab for Executives — HSE Faculty of Computer Science
From infrastructure to GenAI applications on top of foundation models
Context — AI moved from server rooms to subscriptions.
Goal — Choose deployment, team, and launch economics.
Key Questions — Resources, scaling, TCO, and technical loop.
Past AI infrastructure
Large CAPEX for GPU servers.
Server room: power, cooling, security.
Long deployment cycles and complex scaling.
AI projects mostly fit large corporations.
Capacity without hardware purchase
AWS/Azure/GCP made resources subscription-based.
Pay-as-you-go: start without CAPEX.
Scale in minutes.
Constant high load can favor ownership.
From scratch code to libraries
Open source: scikit-learn, TensorFlow, PyTorch.
Experiments and model development accelerate.
Pre-trained models lower entry barriers.
Specialists and ML pipelines remain necessary.
API instead of training
GPT-3/ChatGPT cover many tasks.
Access via API, no training.
Text, speech, image as services.
Focus: tuning, prompting, integration.
Prompting → RAG → Agents
2023: prompting adapts the model.
2024: RAG adds knowledge and context.
2025: agents call tools.
2026: multi-agent handles complex work.
Specialists become hybrid teams
Before
Data engineer and ML researcher
ML engineer and DevOps
Software engineer for integration
Today
2–3 people for a pilot
Prompt engineer / AI orchestrator
MLOps + PM with AI background
What matters when planning the budget
Infrastructure — On-prem — upfront costs; cloud — usage-based OPEX.
API and Scaling — Per-request cost grows with load.
Data and People — Data, labeling, expertise, and support drive cost.
Practical launch principles
Start with a clear-impact pilot.
Cloud default; on-prem for strict requirements.
Use ready-made services.
Design UX and errors around the model.
200K dialogs/month, SLA under 5 sec
Input Parameters — 200K dialogs/month, 10 messages, 5 sec SLA.
Calculation Goal — Compare CAPEX/OPEX, team, and time-to-prod.
Solution Format — TCO view: load, model cost, sizing, final choice.
10 messages = 5 bot responses
LLM calls: 1,000,000 responses/month.
Average load: ~0.386 RPS.
Peak hour: ~1.85 RPS.
5 sec SLA: ~9-10 parallel generations.
Support response profile
Prices: input $1.75/M, output $14/M.
Profile: ~1,400 input / ~180 output tokens.
Month: 1.4B input, 180M output.
LLM total: ~$4,970/mo, ~$0.0249/dialog.
API advantage — fast start with minimal CAPEX
Financials
CAPEX: virtually 0.
LLM OPEX: ~$5k/mo (base profile).
Platform around it: typically $0.5k–$5k/mo.
Implementation
Launch: 5–7 FTE.
Operations: 1.5–3 FTE.
MVP: 4–6 weeks; production: 8–12 weeks.
Peak load
Qwen-14B: ~86 tok/s; 32B: ~50.
180 tokens: ~2.1 / ~3.6 sec.
Parallelism: ~2 / ~1.
Peak ~10 responses: 14B 6-8; 32B 12.
Tokens become infra + ops
Financials
14B: ~$120k–$220k; 32B: ~$200k–$350k+.
Amortized $180k: ~$5k/mo.
OPEX: colocation, maintenance, GPU ops.
Implementation
Launch: 8–12 FTE.
Operations: 3–5 FTE.
SLA: 12–20+ weeks plus delivery.
Lower CAPEX, higher OPEX
Financials
CAPEX: nearly zero.
OPEX: hourly GPU rental + network + storage.
At high utilization, own hardware wins.
Implementation
Launch faster than buying servers.
Needs MLOps/SRE and inference control.
Risks: GPU price and availability.
A100: 4.5 RUB/min
A100: 270 RUB/hour.
1 GPU 24×7: 194,400 RUB/mo.
14B (6–8 GPUs): 1.17–1.56M RUB/mo.
32B (~12 GPUs): 2.33M + network/reserve.
200,000 dialogs per month
OpenAI API: fast start.
Own hardware: control and scale economics.
Rented GPUs: no CAPEX.
At current load, API-first wins.
Without strict on-prem needs, start with API.
Rented GPUs: model control without large CAPEX.
Own hardware wins at high stable traffic.
API economics: output length and cacheable input.
Recommendation: launch via OpenAI API and review unit economics regularly.
API, GPU, self-host
OpenAI API docs/pricing
cloud.ru GPU pricing
Hugging Face model/deploy docs
FinOps unit economics
AI is commodity: key capabilities are cloud services.
Deploy in cloud; hire small core + domain.
Calculate economics upfront: scaling, API, data, people.
Success combines technology and competent management.
Use proven lessons for durable business value.