Slide contents

1. 1. From products to customer needs

   Solo episode · Alexander Polomodov

2. 2. The move to verticals met its goals

3. 3. The inverse Conway maneuver

4. 4. Similar products make differentiation harder

5. 5. A need crosses product boundaries

6. 6. Start with the outcome the person needs

7. 7. Buying a car connects several steps

8. 8. Each product sees one part of the purchase

9. 9. People follow scenarios, not the org chart

10. 10. Products should become platforms

11. 11. The platform should make products alike

12. 12. Local priorities hide the shared decision

13. 13. Flow connects processes, architecture and teams

14. 14. The redesign added a segment dimension

15. 15. A segment should influence the offering

16. 16. One need can be met differently

17. 17. The transition aimed to support weighted LTV

18. 18. Customer obsession over product competition

19. 19. Three products compete for the same savings

20. 20. Try keeping four dimensions in view

21. 21. Top managers just moved to new seats

22. 22. Titles changed, behavior did not

23. 23. We change structure by tracking the flow

24. 24. Three questions for your new chart

25. 25. Change the chart and how you work