[1/2] Nubank. (Category Business)
After studying history Lucas Cavalcant (distingueshed engineer @ Nubank) I was interested in the development of development at Nubank, what is their global strategy and how IT supports this strategy. In principle, with the current development of search technologies and especially translation, it was not difficult to find out. (||I don't know Portuguese, but I do know LLM.||).
February 2025 Nubank told a strategy of three acts
1The leading retail banking network in Latin America. Nubank aims to build the largest and most beloved retail bank in LatAm by scaling its customer base and increasing loyalty. Already in 2024 Nubank reach Net Promoter Score 84 Among high-income customers in Brazil, which indicates a high level of satisfaction. In Brazil, Nubank became the third largest financial institution in the country, actively attracting new segments. (For example, the launch of the premium program Ultravioleta for wealthy customers).
2Going beyond financial services The company expands its product portfolio beyond classical banking, creating an ecosystem of services. In 2024 Nubank launched new services: NuTravel, a built-in travel planning service, and NuCel, a virtual mobile operator. These initiatives expand Nubank’s addressable market and increase customer engagement. For example, the Nubank marketplace for 2024 year-over 1 Millions of customers. These services complement banking products and keep users within the Nubank ecosystem.
3Global model of digital bank managed by AI Nubank has announced its goal of becoming a global AI-centric banking platform, actively implementing artificial intelligence to improve efficiency and personalize products. This implies that AI will underpin both Nubank’s customer experience and internal operations. For example, a company invests in generative AI for customer service and personalized financial advice. For example, in the summer 2024 Nubank acquires Hyperplane, a startup specializing in foundation models (basic large models) financial data and allows you to train hundreds of models on primary bank data (first-party data) for different tasks - risk, collection, marketing, etc.
When it comes to engineering, in August 2025 The new CTO was Eric Young, an industry veteran. (Ex-VP Engineering Snap, Google, Amazon) Experience scaling infrastructure for hundreds of millions of users. CTO defines Nubank’s technical strategy, including architecture, platform investment and innovation (for example, AI). Before the arrival of Young CTO duties were performed by Vitor Oliveira, who worked in the company. 10 years. By the way, in continuation I'll talk about Vietor's talking points about engineering at Nubank from the Hippsters Ponto Tech podcast. #459".
#Software #Engineering #Management #Processes