[1/x] Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination (YouTube. How did the most popular video hosting take over the world?) (Category Management)
It's a very interesting book. 2022 Marc Bergen's The Birth, Development and Dominance of YouTube, which shows the backstage of this media empire. The book itself consists of four parts, and in this post will be about the first part.
Part part 1 - The birth. 1) Ordinary people - how the three founders, Hurley, Chen and Karim, came up with video hosting. There was no monetization model at the start, the hosting payment came from Chen's card. Youtube videos can be embedded on other sites via Flash player (That was cool.). Young people liked to upload strange videos to the hosting. 2) Raw and haphazard Moving to a new office, filtering video by moderators - here mostly filtered porn. At the same time, the first stars began to appear on YouTube, whose videos were gaining millions of views. 3) Two kings. A story about the Google Video service that he led Szsen VodzickiThe one who will run YouTube almost immediately. 10 years. But YouTube Video didn't take off, and then Larry Page and Sergey Brin bought it. 1.65 Billion dollars YouTube, where several dozen people worked (Finally managed to get off Chen's credit card to pay bills). The Google Video team has joined the YouTube team. 4) Stormtroopers - a story about kulkhanters who found interesting videos and manually formed collections of them. And 2007 Viacom sued Google for a billion dollars over copyright infringement. 5) Company of clowns A story about a three-part YouTube model
- Head made of high quality materials Body - amateurs with prospects to become professionals or gain commercial popularity Long Tail: Bottomless masses of videos that Google initially didn’t see as commercially attractive In fact, YouTube staged an experiment for the representatives of the "Torso" and included monetization on 30 Popular accounts. It is funny that monetization was originally built on advertising integration. DoubleClickIt is an advertising network that Google bought after Yotube to strengthen its leadership in the online advertising market. This purchase was led by Wojcicki. But the first-class content on Youtube was not yet - television planned to release its content independently, for example, through the service. Huluwhich appeared in 2008 6) Google Bard The story is about Claire Stapleton, who was responsible for internal PR at Google, and then moved to YouTube. And YouTube at this time actively worked on changes in moderation - YouTube went outside the United States and it received requests from different countries to block certain videos - there were no uniform rules, and decision-making about the fate of the materials was chaotic. In 2007 The second of the founders, Chen, left the company. (And Karim disappeared before.). Of the founders, only Hurley remained, who was responsible for product and design. 7) pedal before 2008 The goal of YouTube was to increase the number of impressions, but this year the goal was changed and a course was taken to make money. To do this, the company sent the president from Google, Salar Kamangar, that Google invented an advertising auction. At this time, problems with comments surfaced, which became a portal to hell under any popular video. In 2010 Youtube wins Viacom lawsuit that was filed 2007 year. This reduced the pressure on the company. The team of hand-picked kulkhanters could not figure out how to measure themselves, so there was a tectonic shift and Yotube selections were transferred to algorithmic rails. I wonder what ended around that time. Netflix competition to create a recommendation algorithm for video matching.
Continuation at the following posts: 2 and 3.
#Management #Leadership #Bigtech #Processes #BusinessStory