[2/2] How to Do Great Work Without Being an Asshole (How to Manage Chaos and Creative Selfies) (Category Management)
Concluding the story of this book, started in the posts 1 and 2Let me tell you about the remaining chapters.
8.) Presentations A good presentation to the customer is not intended to sell the product. (Of course, the author is deceitful.). The goal is to show the client the way the team thinks and give a rationale for the proposed creative solution. Generally speaking, the following presentation structure is proposed. Purpose of presentation
- What will you show today?
- Project objectives and objectives The “big idea” that underlies the creative decision Work, which may depend on the project: creative, design or warfram
- Recommendation of the agency for the choice of the proposed options A brief recap of all concepts in one slide
- Client questions
- Next steps. 9) Overtime work - before crunch at creative agencies and game studios were frequent, but the author advocates their reduction. A well-designed process and planning makes overtime the exception rather than the rule. 10) Clients. It is possible to build effective collaboration with most clients. To do this, you need to understand the priorities of customers and then you can follow the advice Be honest, although it is not very popular - it allows you to build a trusting relationship. Include the client in the team. Regularly discuss the progress of work Do not embellish unpleasant information
- Do not conflict with the customer's team 11) How to Hire and Hire for a Job - the author begins the chapter with the rules of good manners, namely with the fact that it is necessary to respond to the application of applicants. He remembers looking for an internship and 20No design firms have responded to him. A good offer should contain at least two of the three elements: an interesting job, a work/life balance, or a hell of a lot of money. The author also suggests tracking the following red flags in interviews.
- Allegations of overtime
- People dining in the workplace A deliberate comfort in the office that shows that staff are encouraged to stay after work Lack of ethical and sociocultural diversity among interviewees Lack of visible diversity in leadership Separate placement of the leadership and teams of the creative agency
- All sorts of "work first" nonsense. The face of the creative director who flaunts on the mug If there are more than two red flags, the author proposes to refrain from this work. 12) How to get fired and fired Remember that the world is small, so say goodbye to work on a high note. He proposes. Continue to support the previous team
- Apply for dismissal in advance (Especially if you have a lot to do with it.) Write thank you letters to everyone for working together. Always speak well of your previous position. Well, you need to dismiss correctly - give the opportunity to correct or rotate, if there are suitable options, and if not, then part amicably and help find another job. 13) When what you are not a bastard makes you a real bastard Sometimes you have to make difficult decisions and look like a bastard. The author's theses look like this. Be a fan of control, but don’t control every step. Demand More from Employees – A Cool Creative Product Takes Hard Work Under pressure, people work better. Design does not recognize democracy. If people don't pull, don't hold them. The truth is bitter medicine. Don't be afraid to start over. 14) Manifesto of those who do not want to be called a bastard - here the author issues 13 thesis
- I'll leave my ego at home. I will be honest, respectful and honest with my team and client. I'll give credit to someone who deserves it.
- and so on.
This small but very useful book ends here, and I recommend reading it to every executive, not just advertising executives:)
#Management #Leadership #Processes #Project #Productivity