[2/2] The new Airbnb (Category Management)

Continuation review Braian Chesky, co-founder and CEO of Airbnb, talks about how the company moved from a standard multi-product approach to a founder mode. In this part, more about the transformation of management in the company and finally tips from Brian on the topic of self-development.

• In 2022 The guys got back to the basics and the CEO got into the details. They reduced the number of projects, removed the levels of management and moved to a functional model. They also reduced the number of employees and made each leader an expert in their field. (Not just the people manager.) They rolled out changes with product and marketing functions The creation of the product itself was delegated to program managers, who previously managed the development. In fact, they took on the work with the development teams to create the product that the marketing and product function found. They created an internal creative agency and combined the functions of UX and writing. All of these changes have led to a trade-off between how the founder wants to run the company and how employees want to run the company.
• Brian thinks everyone wants clarity and a quick move in the same direction, and that The founder should be involved in product development and be an expert in his field, as well as know what his employees are doing. Every product manager needs to be connected and know what others are doing. Engineering and design must be interrelated, and each product manager must be a specialist in their field. Brian goes on to talk about goal-setting and that setting ambitious goals can help teams think big and find solutions to problems. It is also important to show leadership and motivate teams so they can achieve their goals. It’s important to see potential in them that they don’t see in themselves. It is important to create a growth-oriented organization where the more you participate, the more you believe in yourself and see more potential.

And then Brian tells us that he is It is not a model of work-life balance. But he tries to maintain healthy relationships, exercise and eat healthy foods. Try to maintain relationships with friends and make time to meet them Trying to maintain a balance by prioritizing and saying no to things that don’t matter Trying to stay new and look at the world through the eyes of a child and that he still has a lot to prove and overcome some boundaries of knowledge. Do not hesitate to seek help from others and provide it yourself.

At the end of the interview, Bryan talks about himself and how he, from his passion for art, architecture and industrial design, came to create Airbnb, which changed the world of travel:)

#Management #Leadership #Processes #Engineering #Project #Software #Design #ProductManagement #BusinessStory