Accenture Life Trends 2023

Today, as part of our MBA in Skolkovo, we studied marketing and innovation, and to perform one of the exercises, we had to study this report from Accenture. It presents trends. 1) I will survive (Permacrisis and human adaptability) In recent years, we have been in permanent crises and people are learning to adapt to them. The question is how this adaptation affects their behavior as buyers. 2) I'm a believer (How does the customer retention of tomorrow work?) People are looking for a sense of belonging. (belonging) something, such as communities, tokens, digital assets 3) As it was (The importance of intangible values ​​in the work environment) - here is a question about what the working environment and culture look like, mentoring, innovation at work in new conditions. 4) OK, Creativity (AI as a creativity tool for everyone) AI is now ubiquitous, for example, even the illustrations in this report are AI-generated. 5) Signed, sealed, delivered (Digital wallets: A matter of acceptance) The use and control of data becomes more relevant. Ideally, people can decide what data about themselves and who they want to provide.

Report available here. It is at least interesting to flip through to expand consciousness.

#Management #Innovation #Creativity #Startup #Business #Marketing #MBA