Code of Leadership 32 - Interview with Nikita Burkov about Marketing, Sales & Xsell

Another one. podcast An interesting guest came to me, Nikita Burkov, who is a CTO in X-Sell marketing and sales at T-Bank. He has extensive and versatile experience, and his career began with offline sales. 10 Over the years, it has shaped his understanding of the market and customer needs. He also developed LMS systems at universities, created accounting software for an international processing center and worked on the first financial marketplace in Russia. Nikita developed as a Java developer and quickly made his way to CTO, thanks to his passion for technology and leadership. In the podcast, we discuss how marketing, sales, cross-sell work, and how to be a good CTO. All of these topics are relevant to me because I am more 10 It’s all about marketing, engagement and everything. I think that's why we recorded a record for 2.5 An hour where we talked about the following topics:

Personal and professional path of Nikita Systems and platforms for cross-selling Marketing strategies: cross-channel and omnichannel

• Segmentation and targeting Business Metrics and NPV in the Ecosystem
• Architecture of business domains Types of teams and their functions
• Trigger system and data processing The role of the technical director and strategic planning Product approach and employee development

The podcast release is available in Youtube, VK Video, Podster.fm, Ya Music.

#Architecture #Software #Engineering #ProductManagement #Management #Economics