Facebook: The Inside Story (The social network that changed the world) (Category Management)
This book by Stephen Levy about Facebook, a social network banned in Russia, was written by him. n 300Interviews with various employees of the company, including 10+ were with the CEO himself, Mark Zuckerberg. The English title of the book is quite true. And the company named after Mark Zuckerberg is worthy of study, since it was not the first in the social media market, but achieved success by defeating MySpace. Initially, the company chose to monetize an advertising model that allowed it to generate revenue almost from the very beginning. In the early years, Mark almost sold the company to Yahoo, having already given consent, but withdrawing it after attempts to bring down the price by the buyer. Facebook built its platform and attracted partners who made social apps with a complete knowledge of the social graph. This is what led to the Cambridge Analytics scandal. Initially, Facebook was a closed social network with static profiles, then users had an interactive wall. (Wall) In their accounts, where they could write and their friends could write comments. Then Mark did a trick with his ears and the network switched to an open-registration model and a news feed appeared. (News Feed). A little later, likes were added that could be put under the posts.
I wonder what with 2008 The year in the company came experienced Sheryl Sandberg (ex-Google) He took over Facebook’s COO position and became responsible for all processes except product development itself, which was the domain of Mark and his people. In general, Mark's company was run by a lot of growth team. (growth team)It was designed to attract new employees to the social network. Facebook’s culture was defined by four core values. - Focus on the action. - Be bold. - Move fast and break the barriers.- the most striking feature of Fb - Stay open. And the bonus that Mark wanted to see, Create value for society
In 2012 The company was on the verge of an abyss due to the fact that Mark and his guys missed the mobile wave and they had to catch up with it, urgently forming a native development, which lived around the world. 5 She later moved to React Native. It is worth noting that the backend was written in php. (and still for the most part on it.). The same 2012 Last year, Mark bought his potential competitor, Instagram. 1 a billion dollars. 2014 - Whatsapp and Oculus VR (Where will the path to Meta grow from?). In fact, Mark made many strategic start-up purchases that could shake Facebook’s position in the social media market.
Next, the book focuses on privacy issues and scandals regarding the leaked data of tens of millions of people and the participation of Cambridge Analytics in the elections. 2016 The year Trump won. Investigate the impact of foreign advertisers by purchasing targeted advertising (Aka troll factory and Russian trace). And then we move on to the question of whether Facebook is a platform for free communication or media that moderates the content that people post online. After a lot of scandals, it became clear that moderation is necessary and necessary. (in the format required by the legislators of the country where the headquarters is located). Back in the foreword of the book, Stephen Levy suggests that changing the company’s name to Meta is not just a bet on metaverses and virtual reality. (VR)It is an attempt to launder the brand and shift attention from Facebook to the entire family of products, among which Facebook, Instagram, Whatsapp and Oculus stand out.
Overall, I recommend this book because of its style and interesting information.
#Management #Leadership #Bigtech #Processes #BusinessStory