Hit Refresh (Category Management)

If I had been told that I would have read a Microsoft CEO book about the company’s culture a decade ago, I would have laughed. And the thing is that by that time, the company was perceived by me as a player from the past, who lives off of desktop products and the legacy of the operating system. This player tried to catch up in new markets, but it turned out so bad. Everything has changed over the past eight years, when Satya Nadella, the company’s CEO, took on cultural change first. As a result, I read with great interest the book Hit Refresh, written in the distant past. 2017 year. I liked it so much that I wrote an article long ago with the main points that I took from this book for myself.

bit.ly/hitRefresh

#ExternalReview #SuccessStories #Management #Leadership #Culture