InBetween 2025 (Category Management)

The first management conference will be held this autumn. InBetween JUG.RU is aimed at middle managers stuck between strategy and tactics. In order to understand what she called in my podcast "Code of Leadership" Lesha Fedorov, co-founder of JUG.RU and ideological inspirer of this conference. The release itself will be a little later, but for now I will share my understanding of this conference, for which I studied all the reports that will be at the conference before communicating with Lesha. In short, this conference is not only and not so much for IT managers, but rather for all managers who are caught between the strategic goals of top management and the daily tasks of teams and who are interested in topics such as:

How do you make decisions when there is not enough data? Where do you rely on numbers and where on intuition? How do you explain the leap of faith to the board?

How not to destroy the team, changing the approach to projects? What if no one takes responsibility? How to coordinate teams with different goals? How to quickly adapt your plans if the situation changes?

• How to cascade changes to the team?

Organizers see a target portrait of the participant. Managers of complex projects – those who are responsible for the results, but do not control all resources Product managers with multiple teams – those who coordinate different directions with different goals Heads of multifunctional units - those who manage people from different specializations CEOs and operating directors – those who turn strategy into a set of concrete actions HR Directors, CPOs and CMOs – those who are responsible for the outcome of their field

Managers from major Russian companies will speak at the conference (mainly tech companies, which is explained by the network of organizers)

• Julia Zykova. (cyan) How to change the monetization model in the face of uncertainty
• Elizabeth Kolesnikova (Yandex) Deciphering vague wishes from the leadership
• Andrey Zarubin (Raiffeisen Bank) Regrouping teams at the operational level
• Ilya Balakhnin (Paper Planes) What to Do When Strategic Sessions Are Not Working
• Alexei Kirpichnikov (Contour) management 80 products without authority
• and others.

The online part of the conference was already there and included three reports “Between Strategy and Tactics”, “How the Wrong Work with KPI Destroys Strategy” and “Useful Project Office for Strategy”. 30 minutes. The offline part of the event will take place 8 September in Moscow in the space "Spring", where I will also visit at the invitation of the organizers.

#Management #Leadership #Engineering #Processes #Project #ProductManagement #Metrics