Investigation of The Relationship Between Brand Value And R&D Activities: Fortune 500 Companies Analysis

I keep digging into RnD and reading different articles and not all of them are equally useful. For example, an article from Google that I’m talking about. told It was a top, and today’s article is on the other end of the spectrum. They wanted to test the relationship between the value of a company’s brand and how much they invested in RnD activity. First, the authors conducted a meta-study and analyzed the results of previous studies. (The results are in the attached image)And then they built their own model. (is in the attached images) and put forward the following hypotheses for verification H1: There is a relationship between the brand value and the R&D expenditures of the companies that are involved in Fortune 500. H2: There is a relationship between the brand value and revenues of Fortune 500 companies H3: Fortune 500 companies have a relationship between the number of patents and brand value.

As a result, the authors found a positive correlation between the brand value of Fortune companies. 500 And their spending on RnD, there's a positive correlation between the brand value of these companies and their revenue. There was no correlation between the number of patents and brand value.

P.S. It seems to be an article on a topic of interest to me, but some kind of boring and almost useless.

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