Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (Only the paranoid survive.) (Category Management)

Yesterday, while reading Learning DDD, I came across a reference to Andrew Grove’s book Only the Paranoid Survive, which I read a long time ago. In this book, the author (former CEO) Reveals How Intel Responsibly Out of a Market for a Core Product (Then they were memory chips.) They began to quickly take away competitors. We had to shift the paradigm a bit and move into the processor market. The second interesting story that came to mind was the entry into the B2C market with the direct sale of chips to consumers in parallel with the sale to OEM companies. In the future, this promised cool results and the guys at one time invested a lot in promo with advertising "Intel Inside". And then the guys released an intel pentium processor with floating point processing errors. (Pentium FDIV error). And they knew about the error, but decided that it will affect a small number of users and you can release the processor and so on. But since users now knew they had an Intel processor inside them, the company’s cover-up of the bug and response to its discovery was massive. The company had to acknowledge the problem and start freely exchanging problematic processors. During this crisis, the company experienced what it was like to work directly with consumers and receive a flurry of feedback. Andy Grove has publicly apologized for the whole story. In general, the book “Only the Paranoid Survive” by Andrew Grove was published for the first time. 25 Years ago, but still interesting to read. It reminds me of other success story books, but there are obstacles to success:)

P.S. In Learning DDD, this reference to Only the Paranoid Survive was in the context of Event-Driven Architecture design. Here is a quote from the book by Vlad Hononov As Andrew Grove put it, only the paranoid survive. Use this as a guiding principle when designing event-driven systems: • The network is going to be slow. • Servers will fail at the most inconvenient moment. • Events will arrive out of order. • Events will be duplicated. Most importantly, these events will occur most frequently on weekends and public holidays.

#Management #Architecture #Leadership #Culture #SuccessStory