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#History

Volkswagen beetle. Adventures of the legendary brand in America (Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America)

#History #Management #Marketing

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This is a fun book with a funny story I’ve read for years. 7 back. The book has a number of advantages:

  • interesting reading An interesting story from the birth of the brand to the early 21st century A behind-the-scenes look at the relationship between marketing agencies and their coveted customer car companies
  • it is easy to notice that the legendary "German quality" bloated bubble - throughout 50 Volkswagen was inferior in quality in the US market cars of competitors Bad product is bad advertising. (Rabbit, the first name of Golf) A good product advertises itself. (Hitler's Dream Car: The First Beetle) ....

In general, there is a lot of interesting in the book and it is definitely worth reading.

#History #Management #Marketing