[1/3] MBA - Module "Strategy and Self-Actualization / Visionary" (Category Management)
Yesterday I spent the whole day at training in Skolkovo, where Andrei Shishakov He spoke in his own style about approaches to strategy. It is interesting that I have already passed this module from Andrew in the middle. 2022 It was a year when the issue of strategy was quite acute. I have already told you about that program. earlier And then Andrew's module was one of the most interesting. This year we have the third launch of a corporate MBA and previous graduates could enroll selectively to visit interesting modules and I chose to go back to Andrei and compare what has changed over the past few years. 2 years. As then, theory and practice on modules makes you reflect on your company’s strategy and your personal strategy.
Now a little bit about what we discussed yesterday. We began with the study of three abstract paintings, from which it was necessary to choose the one that you like and further describe the emerging emotion and give the name of the picture. We then proceeded to discuss Eric Erickson’s concept of basic trust in the world and realized that there is a 2 The diametrical position is “the world is dangerous” and “the world is safe”. Each person is somewhere on this scale and it is determined by the genotype. (genes) phenotype (Experience gained during development). It is important to understand your attitude to the world. The next big topic was "narratives" and how they affect people. Well, we began with a consideration of the gestalts and an analysis of the concept of Frederick Perls. By the way, I immediately ordered Fred's main book, Inside and Out of the Dumpster, yesterday. To do this, we remembered the structure of the brain: basal nuclei, limbic system, cortex. On the fingers, it's like the brain of a lizard, a cow and a human. Actually, unclosed gestalts appear when we did not live the situation to the end, for example, suppressed emotions and at the level of the cortex decided that everything was OK.
- In the end, Fred's Gestalt looks like this. 1) need 2) pre-contact, 3) contact 4) postcontact We went on to discuss the value proposition that we normally create as an organization. Here it is important to think about all the key stakeholders: shareholders, customers, employees, society. If you forget about someone, our company is potentially vulnerable to competitors. A similar value proposition can be made on a personal level, where you need to answer questions about the benefits for: your managers, employees under you, horizontal peers and further for the family:) And I especially liked the reference to the relationship in the family and the question of the wife of the kind "Honey, what is your client path with me":) Then we went into the discussion of creating a top-down strategy. (porterian) bottom-up (resource).
- Porterianism This is an approach to strategy from Michael Porter.where he builds a 2x2 matrix and considers the size of the market (narrow) and type of competitive advantage (Cost advantage/product advantage). We've got it coming out. 4 Quadratics and three options for strategy:
- differentiation (product leadership) Creating a unique product in your industry
- Cost leadership (price leadership) - Getting the lowest level of expenditure (minimization of production costs)
- Specialization (niche leadership) Concentration of all efforts of the company on a limited group of buyers Porterianism is suitable for those who have a safe world. They can plan their strategy from the top down and believe that everything will go according to plan.) In large corporations, this is often how strategy is formed. Resource approach to building strategy came up with J. Barney.. The bottom line is that here we are going from the bottom of resources and competencies to competitive advantage, an attractive industry, and then building strategy and implementation. Interestingly, this approach is attractive to people whose world is dangerous, as this way they avoid the competition of the scarlet ocean and can find their own. blue ocean strategy.
Continuation in the next post.
#Management #Leadership #Processes #Strategy