[2/2] Predictable Irrationality (Predictably Irrational. The Hidden Forces That Shape Our Decisions) (Category Management)

Continue. prior In this book, I am talking about the other chapters: 7. The problem of procrastination and self-control Here the author tells stories about the study and homework of students. (And like defaulting behavior, it's trying to pull things off for last.). Then there's health care and proactive problem solving, which few people practice. Then comes the story of saving and the fact that people often do not think about old age, preferring to live here and now, and ignore the long-term consequences. The author interestingly talks about how to connect a useful business with obtaining positive emotions - he had a medication with a bunch of side effects that he had to take for months. He linked him to watching movies that he loved very much but didn't watch at other times. As a result, he waited for this time and did not miss any drug:) 8. High cost of ownership The author shows how the possession of something increases the value of an object in our eyes. He even calls it the Ikea effect, where we value hand-assembled furniture far more than if someone else had assembled it:) 9. How to keep doors open We like to keep alternatives available, even if it is not optimal in terms of decision-making. Because of this, we sprawl and waste energy on left-wing activities that we might not have done. I think I have a vulnerability to this type of behavior:) 10. The effect of expectations Here, the author talks about self-fulfilling prophecies and that our expectations directly affect our perception of results. 11. Price power The author describes the placebo effect here:) This is when we buy homeopathic remedies in the hope that the water remembers and they really help us, because we believe in their miraculous effects. (even though there is almost no active substance) 12. Cycle of distrust The author shows that we have long ceased to believe the advertising and the promise of brands, because it often does not meet expectations. This leads to the fact that we begin to look for a catch in any advertising, even such as political slogans:) 13. The context of our character, part 1 Here the author shows how people cheat and what can be done about it. Narimer, the author shows as a reminder of 10 The commandments or the signing of a moral code paper reduced cheating to zero:) 14. The context of our character, part 2 A chapter about how we act relatively fairly when dealing with cash. But with the appearance of levels of indirectness, it is much easier for us to cheat - especially easy to do this with virtual fantasy accounts. 15. Beer and "free cheese" The finale is about behavioral economics, which better describes human behavior than the standard approach to economics, where we assume we are dealing with rational people.) By understanding these features of our behavior, we can learn to make better decisions than we would make without this knowledge.

P.S. If you like this book, I recommend reading Kahneman’s book “Thniking, Fast and Slow.” ("Think slowly ... decide quickly.")about wrote earlier.

#Psychology #Economics #Brain #SelfDevelopment