[2/4] Measure What Matters (Measure the most important. How Google, Intel, and Other Companies Achieve Growth with OKR) (Category Management)

Continuing the story of the book by John Dorr, which I started in posts 1 and 2Let me tell you about the remaining chapters of the first part.

5) Prioritization: Remind. Case with goal setting on the platform for students and teachers Remind. Story on behalf of Brett Kopf, co-founder of the company. The company started using OKR from the very beginning of the company and it helped them to scale the business by focusing on the most important thing.

6) Commitments: Nuna. Company case Nuna from the health sector. Story on behalf of Ginny Kim, co-founder and CEO of the company. The first time OKR didn’t start, but then the founder of the startup restarted them, showing how first she uses OKR, then her management team, and then all the other employees. In fact, the leaders took responsibility for the implementation in their own hands and they succeeded.

7) Superpower. 2Synchronization and transparency. OKR allows you to synchronize the efforts of employees of the company - this is achieved through a combination of setting top-down goals and evaluating possible results from the bottom-up. In addition, this approach achieves transparency of goals in the organization and the possibility of cross-functional coordination.

8) Sync: MyFitnessPal. Company case MyFitnessPalThat releases a fitness app. The story comes from Michael Lee, co-founder of the company. In fact, the guys used OKR on the inside, and then they were bought by Under Armour, who then wanted to improve everything. But the guys were able to show off their plans and synchronize their capabilities with Under Armour using the OKR approach. Without it, there would have been chaos and anarchy:)

9) Transparency: Intuit. Company case IntuitWhat makes financial applications and which more 40 years. The story comes from Atticus Tysen, the company’s IT director. In fact, Atticus talks about how OKR allows you to make IT more transparent for a company that sells cloud financial software.

10) Superpower. 3monitoring. Of course, it is good to set goals, but it is even better to track and adjust them according to the circumstances. To do this, companies usually have the role of OKR coordinator, who forces compliance with the rules. At Google, Jonathan Rosenberg and Eric Schmidt, the former CEO of Google, wrote a book called “How Google Works.” ("How Google Works.")Which I'm talking about. told. To monitor goals, key results are tracked, which are classified into three categories: green. (> 0.7)yellow (0.4 - 0.6)red (< 0.4). It is desirable that the results were easily measurable, but to them you can add a self-assessment with manual adjustment of the result, where you need to specify what the amendment is related to. Essentially, OKRs are action-oriented and results analysis helps with that. The author suggests asking such questions to his OKR.

• Did I complete all my tasks? If so, what has helped me succeed? If not, what difficulties did I encounter along the way? If I could rewrite a task, what would I change? From what I’ve learned, what could change my approach to the next OKR cycles?

11) Monitoring: The Bill Gates Foundation The case of the Bill and Melinda Gates Foundation, which is dedicated to the implementation of health projects. The story comes from the perspective of Bill Gates and Patty Stonesifer, ex-CEO of the foundation. In 2000 Bill founded a fund with capital. 20 Billions of dollars and large-scale tasks. In order to manage it, OKR came in handy, since Bill was still chairman at Microsoft at the time and needed to quickly dive into what was happening inside the foundation.

#Management #Leadership #Processes #Engineering #Project