How Google Works (How Google Works) (Category Management)

An interesting book by Eric Schmidt (ex CEO Google) and Jonathan Rosenberg. (ex VP Google)which was published in the original 10 A few years ago, I talked about Google’s internal device. The book is well structured and consists of the following parts: 1) Introduction The authors talk about how they got to Google and how they had to wean themselves from the Gantt charts and follow the advice of “just go and talk to an engineer.” They also talk about the speed of change that is happening in business, and here comes the definition of a smart creative, conditional engineer, who now has to lead the manager. This smart creative is very different from the blue collar on the assembly line, as he often knows how to do a difficult task that does not scare him, but rather makes him show his best qualities. 2) Corporate culture This chapter begins with a recommendation to “believe in your own slogans,” because culture is about behavior, not about loud phrases. The chapter begins with the story of AdWords, when Larry Page's notes in the 2002 I found a problem with the relevance of advertising in search and hung in the kitchen examples of this advertising with the comment “this ad sucks.” Next weekend, a team of smart creatives (led by Jeff Dean) Unrelated to the AdWords team figured out the problem, came up with a concept and sawed down the prototype. This was made possible by a start-up culture where smart creatives believed in company values and the importance of the user and making the world a better place. Next comes the advice that creatives better work in close quarters (ala)don't listen Hippo When making decisions. The authors share their thoughts about the flat structure and organization of teams - the advice is given that teams under one leader should number less 7 man. In general, there are many interesting thoughts and good stories in this chapter - I recommend reading it in the original. 3) Strategy The main point here is that heavyweight strategies from the past do not work in today’s dynamic world. The authors suggest betting on technical insights, not marketing research. 4) Footage The chapter says that recruitment is the most important thing. The ability to conduct interviews is an important skill:) 5) Decisions Here, the authors recommend data-driven decisions, talk about how to make fewer decisions, and say that decisions should have a “master.” 6) Communications Managers are advised to be good routers of information, as well as be open by default. This is the story of psychological safety and Aristotle 7 Innovation The authors use the metaphor of the primary soup, from which the first amino acids appeared. It is this primary soup for the birth of innovation that they propose to create within the company. They note that the user should be in the first place when innovating, and also talk about the use of technology. OKR to set goals. The authors also insist that it is necessary to ship the product to users, and then iteratively improve it. 8) Conclusion Here the authors carefully cite the main ideas regarding the fact that platforms are winning in the modern world. (The book is titled "Machine, Platform, Crowd," which I've already written. told)The importance of information and the ability to work with it. The book is really interesting to read, although there is a feeling that the story turns out too beautiful to be true:)

#Management #Leadership #Processes #Strategy #SelfDevelopment #Software #Bigtech