Dodo Book 1

Yesterday, on the way from work, I read this book from the guys from Dodo, which was published in a distant place. 2017 years. Talking about the content of the book is boring, as you can all read it yourself if you want. (book website dodbrands.io)But we need to talk about something else.

• The Book as Marketing In this book, the author’s team promotes the culture and values of the company, selling not pizza, but the myth of pizza from the Dodo, where it is always clean, cooked with fresh products and delivered within an hour.
• A book as a history of people Each chapter, as in good Western science, begins with the story of a particular person who opens a store, cleans the floors, stands at the checkout, goes to work in the winter and falls into a snowdrift ... and all this is then interwoven into the myth of the Dodo Pizza, where each of these close and understandable people becomes almost a titan who pushed the Dodo somewhere forward.
• The book as a set of principles and approaches - Kaizen, gemba, blameless culture without penalties, how to trust customers, systematic approach, limitation theory and lean production, hype on hot topics, franchisee model, crowdinvesting - in general, all these words are not just inserted into the phrase like "I know karate, kung fu and ... other cool words", but logically woven into the narrative
• A book as a gift - I remember years. 5 Back then, these books were also brought to customers who were just ordering a Dodo pizza -- I think the idea here was that getting a gift and eating a pizza with your own story is more enjoyable than without it. A modern implementation of "bread and circuses":)

Interestingly, the project was recognized as a success and 2021 year Dodo Book 2

#Management #Marketing #Leadership #Processes #ProductManagement #ProjectManagement