The perfect first customer date with a product – Vladimir Ten, Tinkoff
Interesting. speech My colleague, Vova Tena, about the first acquaintance with the product and how to make it so that it does not become the last:) Vova talked about how such a date usually begins - from the first screens of the application, pages of the site, visiting offline points. Of interest, it can be noted that the performance is filled with examples from the life of Tinkoff and not only, and Vova plays with the audience, offering her to guess which options work better and why - this perfectly retains the attention of the audience.
At the end of the speech, the author summarized and issued recommendations.
- Give value early if necessary
- Remove taxes, add benefits (Profit is all that is useful to the user, and taxes are everything else.)
- Surprise with gifts and personalization All this must be done in order to Increase conversion into repeat dates Showing love from the first session
He also gives a checklist for a first date.
- Value is given as early as possible – If users aren’t ready to get all the value, do you have light products?
- Taxes minimized and benefits highlighted - Examples of taxes: registration, value judgments, doubts, fears, jargon. Examples of benefits: explaining value, understanding what's next, gifts
- Added gifts or personalization - For example, quizzes, customization flow, customization for yourself, personalization, promotions, bonuses, unexpected gifts
As a result, this presentation gives a good understanding of what the guys are doing in attracting:)
#Software #Marketing #ProductManagement