Infobesity - How to Cope with the Overload of Information • Fabio Nudge • YOW! 2023

Interesting. report fatty (informational obesity) from Fabio NudgeHe is the author of Digital Nudge. Fabio's story consists of the following parts: The author recalls behavioral economics and recommends the books Thinking Fast & Slow, Predictably Irrational, Nudge. ("Building a Second Brain", "A World Without Email", "Make Time") Shows how nudges work on the example of ranking search answers, as well as streaks from snapchat, duolingo Discuss how push differs from nudges. Here he shows a teaser of Netflix's "The push" series, and goes on to say that nudge is when a person can refuse an offer:)

• Then there is a reference again, but already to the book "Hooked" and the trigger model -> action -> variable reward -> investment -> trigger -> ...
• And then he talks about persuasion. (persuasion) and coercion (coercion)They are similar, but in conviction it is what people want and what people need, but in coercion it is the opposite. As an example, the author shows a piece of the speech of the co-founder of Duolingo.How to make learning as addictive as social media"specifically, Fabie shows the part about streaks" And then the story begins about the redundancy of information and how we are flooded with it from all sides. He compares this abundance to the abundance of food that we now have. But our brains have evolved under conditions of lack of food, so when we supply it with food, it rewards us for it ... even if it's the fourth chocolate bar of the day. And that easily leads to obesity. In terms of information, this leads to infobesity. And then the author turns to advice on how to observe the digital diet and says:

Being aware of your sources of dopamine and understanding what’s good and bad for you is one of the best tools to fight infobesity.

• The author talks about the project.Cognitive Loadometer" to measure cognitive load on teams Next, he talks about the push and pull model - the point is that sometimes information is left in us. (For example, send emails.)But it's more convenient to consume information using the pull model - so we can control the situation. (filter messages, consume asynchronously when we are more comfortable, etc.) The author shows how you can use filters in the mail to filter only important things. (To do this, he uses labels and then filters on Boolean expressions with them.) Next, the author shows the grouping of tabs in Chrome to combine tabs by context and switch between them. The speech ends with the mention of BMI. (body mass index)It is used as an obesity metric. And then Fabio offers to take a survey and measure your infobesity weight, filling in form After reading the results of the booklet

In general, the report is really interesting and many tips are really useful:)

P.S. More than a year ago, told The other Fabio report.The Psychology of UX"which can be considered the background to the report on "Infobesity"

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