Yerevan Stratsession (Category Strategy)

Flew on 3 During the day in Yerevan, to talk with colleagues about the results and strategy of the department, which deals with product analytics, a/b experiments, calculation of metrics, etc. These are very important topics that allow a large company to optimize its products and processes based on data rather than the opinions of the highest paid people. (HiPPO, Highest Paid Person's Opinion). This is why we call our system for experimentation HiPPO:) By the way, with Andrey Tsybin, the head of the department, we have already recorded Podcast series "Code of Leadership"We talked about the product analytics part. (statist)We’ll be writing a new series about the a/b platform. But in general, our a/b platform is methodologically based on the book. Confidential a/b testing (Trustworthy Online Controlled Experiments)What They Wrote by Ron Kohavi (Fellow & VP @ Microsoft), Diane Tang (Fellow @ Google), Ya Xu (head of DS @ LinkedIn).

At the beginning of the Stratsession, I talked about the importance of working with data and gaining insights on Netflix. 2023 year on the appearance of the CTO position appointed Head of Data & Insight. That leader was Elizabeth Stone. (about the podcast I'm with. told earlier). In fact, for our company with a lot of mature products, ecosystem effects, different approaches to working with segments, these approaches are as important as Netflix. Well, during the Stratsession, we plan to have a session. event stormingIt allows you to explore the process of working on experiments, statistics and so on. This will allow us to understand how to further improve the user experience of our colleagues when working in this domain.

P.S. Last time I was in Yerevan 2 Years ago, when we opened our office. told About RnD in large companies. Since then, I have noticed that the fleet of cars has been updated and new BYDs are arriving in taxis:)

#Culture #Management #Leadership #Processes #Engineering #Software #Metrics #Strategy