Super Pumped: The Battle for Uber (The Battle for Uber) (Category Management)
I read another book on vacation, this time about Uber. This company has demonstrated the power of disruptive innovation, literally destroying the standard world of taxi drivers and dispatchers and building a beautiful and comfortable new world for passengers on the rubble. This revolution was led by Travis Kalanick, who valued results above all else and ignored the laws, twisting the hands of the authorities. This book reads like an action movie and tells the story in amazing detail, since Mike Isaac was a staff journalist for the New York Times and wrote about tech companies and a lot about Uber, which thundered in the 2010s. While I was reading the book, I found myself thinking that it was almost a finished script - it turned out that it was not only me, but also the guys from Showtime who thought that way. 2022 yearly eponymous. It seems superfluous to me to retell all the vicissitudes of the book, but to look at the list of values that Travis formulated seems interesting to me. This compares Uber to other tech giants. (Travis had 14 Like Amazon, you can read more about Amazon and its culture in the book “Working Backwards.” beforehand)
- Always be hustlin’ (Get more done with less, working longer, harder, and smarter, not just two out of three)
- Be an owner, not a renter (Revolutions are won by true believers)
- Big bold bets (Take risks and plant seeds that are five to ten years out)
- Celebrate cities (Everything we do is to make cities better)
- Customer obsession (Start with what is best for the customer)
- Inside out (Find the gap between popular perception and reality)
- Let builders build (People must be empowered to build things)
- Make magic (Seek breakthroughs that will stand the test of time.)
- Meritocracy and toe-stepping (The best idea always wins. Don’t sacrifice truth for social cohesion and don’t hesitate to challenge the boss)
- Optimistic leadership (Be inspiring)
- Principled confrontation (Sometimes the world and institutions need to change in order for the future to be ushered in)
- Superpumped (Ryan Graves’s original Twitter proclamation after Kalanick replaced him as CEO; the world is a puzzle to be solved with enthusiasm)
- Champion’s mind-set (Put everything you have on the field to overcome adversity and get Uber over the finish line)
- Be yourself (Each of us should be authentic) And after the overthrow of Kalanick, 2017 The principles were rewritten and there were only 8 (can be read in more detail in article 2017 year).
Speaking of the book in general, I liked it. Travis is, of course, described as an asshole, but it is the kind of person who does not run from a fight, and it was required to launch a flywheel of a two-way platform passengers.> drivers. At the time, officials and standard taxi companies stood a mountain behind the status quo, so Travis cut corners and got the result, but at one point he crossed the line and began to hurt his company. Investors managed to overthrow him, preparing a whole covert operation. He was not even allowed to leave beautifully, leaking every minute all the information about the overthrow to Mike Isaac, who published everything in the newspaper on the same day:)
The author concludes the book with a warning about charismatic tech founders like Travis Kalanick. (Uber)Adam Neumann (WeWork)Elizabeth Holmes (Theranos) or Sam Benkman-Frida. (FTX). These leaders are able to sell the vision of the future to investors so that they are eclipsed about the idea itself or its implementation, when the founder preaches the Jesuit “The end justifies the means.”
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