[1/3] Working Backwards: Insights, Stories, and Secrets from Inside Amazon (Amazon strategy) (Category Management)
This is an interesting book about Amazon and how they have grown into one of the largest companies in the world. The title of the original book contains the basis of this approach - "working backwards", where the guys go from customers in the opposite direction and build their work so as to make optimal products and services for customers and for the company. They are not too focused on competitors and play long. To be honest, the translation of the book into Russian is quite dubious, but it is quite possible to read it. The book itself consists of two parts:
- To be an Amazonian, where authors talk about Leadership principles and mechanisms Bar Raiser process for hiring the best Single-threaded leadership - about building stream-aligned teams and focusing managers on achieving the goals of this stream One- and six-page presentations instead Working backwards – How to start with the customer experience and move backwards
- Indicators - how to manage input, not output indicators:)
- Machine for inventions in action - here the authors talk about the creation of Kindle, Prime, Prime Video and AWS. You can see how the approaches from the first part of the book are implemented when creating products inside Amazon.
In general, I recommend a book to read - it definitely gives food for thought. Continuation of posts 1 and 2.
#Management #Leadership #Processes