[3/4] Measure What Matters (Measure the most important. How Google, Intel, and Other Companies Achieve Growth with OKR) (Category Management)
Continuing the story of the book by John Dorr, which I started in posts 1, 2 and 3 I will tell you about the remaining chapters of the first part.
12) Superpower. 4: striving for outstanding results n BHAGs appear in this chapter. (Big Hairy Audacious Goals) from Jim Collins' book.Built to Last" (Built Forever.). This book is a great example of how authors tailor and cherry-peak data to their ideas:) It is worth reading the book, as it has many references and it sets out inspiring. ~~nonsense~~ History, but it is not necessary to focus on statistics, since the guys did not make an adjustment to the statistics. survivorship. But John Dorr talks about Google’s concept of separating OKR into priority and ambition. Priority should be achieved by blood from the nose and anything less 1.0 It will be perceived as a failure. For the sake of getting into priority OKR, you can change the work plan and redistribute work. And ambitious OKRs are more likely to reflect large-scale, risky and future-oriented ideas. There are green, yellow, red sphetophores, which indicate that 0.7 The result for that purpose is OK. Here is the thesis about the mantra of tenfold growth, which forces people to think revolutionaryly about solving a problem. The point is to improve the work on 10% is possible with the help of evolutionary increment, but to achieve a tenfold growth will not work, which means you will have to look at the problem from a different angle.
13) High bar: Google Chrome Google's case on how they launched Chrome. The story is from Sundar Pichai, the company’s CEO, who was responsible for Google Chrome at the time of its launch. This is a very interesting story about how Google decided to make a platform for Web applications. 2.0 As a browser at the very beginning of the journey, when pages learned to be dynamic using Ajax. Google Chrome has very ambitious targets for weekly active users. But the guys knew that they needed very fast js code execution to run web applications, so they built a V8 engine that ran an order of magnitude faster than the competition. Then they added a nice pinch of advertising. (Chrome advertising has become the largest offline campaign in the history of the country.). In the end, an ambitious goal was achieved.
14) Inflated bar: YouTube Youtube case, which tells about the transition to the number of watches viewed as a target metric, and then setting a goal to increase this metric in the future. 10 time 4 years. The story on behalf of Susan Wojcicki, who was then the CEO of YouTube, as well as Christos Goodrow. The book is called “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.” (YouTube. How did the most popular video hosting company conquer the world?)Which I'm talking about. wrote
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