Branson's Rules is a book edited by Daniel McLimore, who has compiled a variety of quotes from the Virgin brand's creator for almost all of his life. 40 He published them as a separate book.

The sayings are grouped into categories:

• Entrepreneurship
• Business and investment
• Branding and marketing
• Leadership and management
• Innovation. Airline and space tourism
• Personal.
• Social responsibility
• Chronicle. Lists of operating and liquidated Virgin companies (on 2013 year) Sources from where the quotes were taken This book 2013 It doesn’t contain Richard’s latest flamboyant phrases, but it makes it clear how a person with dyslexia and inability to sit still organized a successful business and not alone. The book is small and easy to read – that’s a plus, and the downside is that it’s not as solid as Ray Dalio’s principles, but simply contains grouped quotations resembling lists of aphorisms. Anyway, the book seemed like a pass.

#SuccessStories #Management #Principles