[2/2] MBA in pictures (The Visual MBA) (Category Management)

Continue. first About the book, I will tell you about the rest. 8 heads

13. Consideration and decision-making Algorithm of the type: problem> targets> alternatives -> consequences> compromises. And then the author recommends using the magic question “why”, to look at the question from different points of view and to know about our biases and two systems of thinking. 1 and 2 Kahneman and Tversky. Read more about thinking and decision-making books from my collections: Systemic and Critical Thinking and brainwork 14. Role of the CEO - about solving problems and eliminating problems in conditions of uncertainty, about setting tasks on SMART (specific, measurable, assignable, realistic, time-related)and also about change management (You can read a book called "Our Iceberg Melts" about which I'm talking. wrote before and on the basis of which games are often held on the subject of implementing changes) 15. Strategic thinking This is a chapter that talks about consensus in collective decision-making, and next to that it is necessary to know when to make decisions yourself. Different historical leaders are given as an example and their style of making strategic decisions based on the final result is further assessed:) In general, the manifestation of the halo effect in all its glory. I recommend that you read "Game Theory: The Art of Strategic Thinking in Business and Life" about strategic thinking, and that you read "The Halo Effect" about managerial misconceptions. told 16. Creativity and innovation - a story about divergence and convergence, about the method of brainstorming, a person of type T. I recommend on the topic of creativity in companies to read a book about Pixar "Genius Corporation" ("Creativity, Inc")Which I'm talking about. told 17. The Basics of Startup Marketing A story about how to come up with a cool product idea, how to work with focus groups (approach six hats)How to Sell the Emotions of Using a Product, Not Its Properties 18. Productivity and motivation - It's sorted out. principal-agentThis is something I like to use for thought and also mentioned. balanced scorecard (balanced scorecard)which was fashionable 20 Years ago, along with the concept of business process reengineering:) 19. Global management How to enter the global market, taking into account all the differences: cultural, administrative, geographical, economic 20. Put it all together. In this chapter, the author shows how to build a path to your business using the knowledge from previous chapters. (Refers to the order in which the chapters are read.)

#Thinking #SelfDevelopment #Management #Leadership #MBA