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#Writing

Facility 4 - Lesson. 20 "Social media marketing (SMM). Expert - Olesya Polyanskaya (Category Writing)

#Writing #SelfDevelopment #PublicSpeaking #Storytelling

Another lesson from the book writing and publishing course from MIF was led by Olesya Polyanskaya, head of the social networking team at MIF, who shared her experience and knowledge in the field of SMM. I remember the following points from this lecture:

  1. Social networks can help in publishing books and increasing the recognition of the author and his books
  2. They can be used to communicate with the audience, get feedback and monetize.
  3. Now there are many blogs and channels, but the uniqueness of the voice and experience of the author will always find its audience.
  4. To maintain your blog you need a clear strategy and systematic work.
  5. It’s important to understand why you’re going to blog so you don’t leave it halfway. The goal should be inspiring and meaningful, not just mercantile.
  6. It is important to choose the right platform for publications: different social networks, messengers and so on.
  7. It is important to formulate key ideas and form a style through which you can see personal experience and uniqueness.
  8. You can make themes and instructions – they work well.
  9. You can use free and paid promotion for your blogs, or you can give advertising on your blog.
  10. It is important to understand your audience and properly shape content for your readers.
  11. You can delegate the development of your blog, leaving only the creation of content.
  12. You need a content plan of publications and their rhythm - otherwise the audience will fall off, especially if the author will disappear for a long time.
  13. Creating publications requires a lot of time – this must be understood, deciding to start a blog.
  14. Be prepared for toxic comments n
  15. It is quite difficult to transfer the audience between different social networks, so it is worth diversifying the platforms used.

Previous posts about this writing course are available here

  1. Anyone can see their name on the cover.
  2. Target audience and their book creation needs
  3. Genres and styles. How to find a topic for non-fiction books
  4. How to organize work
  5. How to overcome writing blocks. Practical exercise
  6. I'm waiting for the muse, and she's not coming.
  7. Book by shelf n
  8. MS Word for working with large and complex texts
  9. Telling Stories: Storytelling in a Book
  10. Self-editing: work with text, abbreviations, fact-checking
  11. The Rules of a Strong Book of Exciting Text
  12. Author's style
  13. How to turn a manuscript into a script
  14. The manuscript is ready. What's next?
  15. Conversion of the manuscript into publication
  16. Copyright and contract with the publisher
  17. Book design.
  18. Promotion in samizdat.
  19. Promotion of the author

#SelfDevelopment #PublicSpeaking #Storytelling #Writing