Facility 4 - Lesson. 24 “Selling texts. Expert - Alena Lepilina (Category Writing)

The next lesson was an example of creating selling texts:) I immediately remembered the book "Write, shorten", about which I told earlier. The expert of the lesson was Alyona, who works with texts more 16 For years, he leads a content team and edits courses. Alyona talks about the importance of texts and their impact on the audience. The main theses of the lesson

1. The Pyramid of the Audience - this was described in detail in second lesson
2. To write my book: Identify your ideas and ideas that lie on the surface. Work on the book until you find new ideas. Promote the book by showing it to any audience.
3. For a book, you should make a content plan and continue using different platforms, correctly selecting the tone of voice depending on the site.
4. In selling texts, it is important to build a relationship with the reader, not just squash the book. It is better not to say what is in the book.)
5. You can write about books posts, collections or guides. You can also write trailers for books. (Suddenly similar to movie trailers)
6. It is important that the text for the book extorts emotions from readers, but do not manipulate them and take into account the genre specifics. Non-fiction: emphasis on usefulness and practicality. Fiction: Creating atmospheres and avoiding spoilers. Children's literature: taking into account the format and age of the reader.
7. When writing texts, rhythm and clarity are important. The length of sentences should be alternated, and do not overload the reader with details, you need to be brief and understandable. Stories are best accompanied by illustrations
8. Texts should be unique and interesting. It is important to surprise the audience and inspire them. It is important to write non-standard and original.
9. You can be creative in your writing, but remember to check the facts. (fact-check)
10. Editing texts is merciless - you need to refine the text until it becomes interesting and useful. You can use an external editor. (It is often difficult to cut the written text.)
11. To write good texts, you need to read a lot of other authors and develop professionally in this field.
12. Having a strong personal brand helps promote the book
13. Use analytics to evaluate the effectiveness of texts

Previous posts about this writing course are available here

1. Anyone can see their name on the cover.
2. Target audience and their book creation needs
3. Genres and styles. How to find a topic for non-fiction books
4. How to organize work
5. How to overcome writing blocks. Practical exercise
6. I'm waiting for the muse, and she's not coming.
7. Book by shelf n
8. MS Word for working with large and complex texts
9. Telling Stories: Storytelling in a Book
10. Self-editing: work with text, abbreviations, fact-checking
11. The Rules of a Strong Book of Exciting Text
12. Author's style
13. How to turn a manuscript into a script
14. The manuscript is ready. What's next?
15. Conversion of the manuscript into publication
16. Copyright and contract with the publisher
17. Book design.
18. Promotion in samizdat.
19. Promotion of the author
20. Social media marketing (SMM)
21. Blogging and its promotion in Telegram
22. Interaction with observers, critics and media
23. Author's promotion. Personal case

#SelfDevelopment #PublicSpeaking #Storytelling #Writing