Facility 4 - Lesson. 25 "How do you become a brand?" Expert Igor Mann (Category Writing)

In the next lesson, Igor Mann talks about building a personal brand. And he knows how to do that.) From this lesson I learned the following basic ideas:

1. Personal marketing (as a personal brand) It starts with setting goals and auditing yourself. It also has to be systemic.
2. To do this, you can ask yourself four main questions: who you are, what you do, how you do it and how you will know about it.
3. A personal brand helps your target audience remember you and choose your speeches, articles, and books.
4. This issue should be approached systematically and work in parallel on quality and recognition.
5. In general, this is about investing in yourself, in education, books, appearance, favorable conditions for life, work and new impressions.
6. Igor advises you to start engaging in a personal brand right away, not when you’ve completed 10k hours in your field and become an expert.
7. In a personal brand, consistency is important - you can not do it sometimes or according to your mood. Igor says it’s important to be a good professional and then a good person. (It's from the series that a good person is not a profession.)
8. The author notes the necessary skills that a person needs trust, sociability, the ability to communicate with AI, initiative, time management, personal efficiency, the ability to sell and stress resistance, the ability to bring things to the end and show persistence.
9. And then you can evaluate your skills and understand what you just need to support, and what you need to work on.
10. Igor talks about the importance of self-presentation and suggests an exercise.100 The words about myself, and then the extreme3 self-word
11. Personal growth requires challenges that make you stronger. (just like Nietzsche.)
12. The secret of Igor’s professional longevity is that he was constantly engaged in self-education and aspired to become number one in his field.
13. It is important to have good relationships in the family and give it enough time, as well as surround yourself with interesting people and work on your networking.
14. You can do a SWOT analysis of yourself and understand strengths and weaknesses, as well as describe opportunities and threats.
15. It is important to work properly with self-esteem and be able to overcome the imposter syndrome.
16. Comparisons with an earlier version of yourself or cool competitors can help.
17. Professional achievements and recognition of people are also useful
18. But for all this it is necessary to work a lot, systematically and on priority. n
19. In order to do this, you need to be able to answer the question “Why do I need it”:)

Previous posts about this writing course are available here

1. Anyone can see their name on the cover.
2. Target audience and their book creation needs
3. Genres and styles. How to find a topic for non-fiction books
4. How to organize work
5. How to overcome writing blocks. Practical exercise
6. I'm waiting for the muse, and she's not coming.
7. Book by shelf n
8. MS Word for working with large and complex texts
9. Telling Stories: Storytelling in a Book
10. Self-editing: work with text, abbreviations, fact-checking
11. The Rules of a Strong Book of Exciting Text
12. Author's style
13. How to turn a manuscript into a script
14. The manuscript is ready. What's next?
15. Conversion of the manuscript into publication
16. Copyright and contract with the publisher
17. Book design.
18. Promotion in samizdat.
19. Promotion of the author
20. Social media marketing (SMM)
21. Blogging and its promotion in Telegram
22. Interaction with observers, critics and media
23. Author's promotion. Personal case
24. Selling texts

#SelfDevelopment #PublicSpeaking #Storytelling #Writing