Facility 4 - Lesson. 27 "The book is published. What now? Expert Dmitry Utrobin (Category Writing)

The final lesson of the course for authors of books from the publishing house MIF was a lesson about what to do when the book is already published. The lesson was led by Dmitry Utrobin, partner and co-director of MIF. This is what I learned from the final lesson.

1. In Russia, there is high competition in the book market - about 100k books are published every year. Readers find it difficult to navigate this diversity and the author and publisher are interested in helping the book find an audience.
2. Books have a long turnover - from the creation of a manuscript to a book on the shelf takes about a year. This means that the book is a long-term investment project for the publisher.
3. Low transparency in the book market - traditional players rarely share their statistics
4. In order to stand out in the market, you can use book packaging, cover design, active marketing and proper distribution.
5. Paper books are approximately 80% of the publisher's revenue, and the sales chain itself includes the publisher, distributor (markup 20–25%) shop (markup 80–140%). For the sale of paper books, it is important to present them on store shelves and maintain an optimal inventory.
6. Electronic and audio books are 10–20Percentage of revenue. Their value has gradually increased to 50–70% of the price of paper versions.
7. Audiobooks are actively developing with growth rates 40–70% per year due to the convenience of listening applications. ые Federal networks ("Read City," "Bukvoeder.") Independent bookstores are becoming cultural centers and opinion leaders.
8. Marketplaces (Ozone, Wildberry.) They are growing rapidly, but require a special approach to promotion.
9. Interesting experience of MIF, where your own online store provides 35% of the company’s turnover, which allows you to quickly receive feedback and adapt marketing strategies. In general, it is advantageous to have a direct point of interaction with buyers / customers:)
10. Organizing cultural events with the participation of authors helps to strengthen communication with readers.
11. It is important for the author to participate in the promotion of his book, as he can best tell about his work.

This course is over for me, and writing books is still in progress:)

Previous posts about this writing course are available here

1. Anyone can see their name on the cover.
2. Target audience and their book creation needs
3. Genres and styles. How to find a topic for non-fiction books
4. How to organize work
5. How to overcome writing blocks. Practical exercise
6. I'm waiting for the muse, and she's not coming.
7. Book by shelf n
8. MS Word for working with large and complex texts
9. Telling Stories: Storytelling in a Book
10. Self-editing: work with text, abbreviations, fact-checking
11. The Rules of a Strong Book of Exciting Text
12. Author's style
13. How to turn a manuscript into a script
14. The manuscript is ready. What's next?
15. Conversion of the manuscript into publication
16. Copyright and contract with the publisher
17. Book design.
18. Promotion in samizdat.
19. Promotion of the author
20. Social media marketing (SMM)
21. Blogging and its promotion in Telegram
22. Interaction with observers, critics and media
23. Author's promotion. Personal case
24. Selling texts
25. How do you become a brand?
26. The author's work with a literary agent

P.S. Now. open enrollment #5which will start in March 2025 years. If you are planning to write your own book, then this course can help you:)

#SelfDevelopment #PublicSpeaking #Storytelling #Writing